Homepage design for service provider of fresh and healthy prepared food.
My role in this project was to analyze competitors, and then to suggest more interesting, eye-catching solution for homepage. I was provided with company logo, and 3 inspirational websites.
Started my work from gathering data from list of website with similar services provided by the client. Once I finished this process, the following list of elements was created:
- Prominent image and welcoming text
- Eye-catching “Get started” button
- Description of process (how it works)
- Choices of meal plans
- Examples of recipes
- Information about service, story
- Call to action
I wasn’t sure about About us block, since this service was just born, and doesn’t have much history. That’s why client was suggested to skip this block for now. As a result, I created 2 style options for this design:
Preferred option is showed in details, such as quick description of style guide below. Since it was a contest option, I had to make a lot of decisions myself, without much feedback. Taking delicious colors from logo as main highlights, I completed them with chalk and wood textures.