UX-Designer Anastasia Che. Vladivostok, Russia

User-Centered Design. Brand-Centered Goals.

Hi! My name is Anastasia. I’m a UX marketing and graphic designer with 20+ years of experience building websites.
I help entrepreneurs and small businesses achieve their goals through impactful data-driven design.

Some of the Brands I Worked With

Keep Your Customers Excited About Your Brand

Building (or refreshing) a visual identity and a website for your brand is overwhelming. Where do you start, and what do you do next? How do you build an experience out of it?

But it’s not meant to be confusing.

My job is to bring in the plan on how to make sure your customers visually recognize your brand at every touchpoint—from its first Instagram post they see all the way through the checkout “Thank you for your order!” screen.

Let’s set your brand up for success.

Years of Experience

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Projects Completed

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Methods I Apply in My Work

A combination of number of approaches and techniques varies from project to project, depending on client’s needs.

Here is the list of what I usually prefer doing when I plan User Experience for my clients:

Heuristic UX Analysis

This method is based on the best practices of user experience. While doing this analysis, I work with the current state of the product, checking various aspects of the interface and identifying elements that may confuse users due to unexpected behavior or design.

Sometimes just a few improvements may significantly improve conversions.

Competitive-Comparative Analysis

The very first step in terms of understanding where a client’s website stands among peers. I’ve found a way to get a bird’s‑eye view of competitors via comparative tables.

This way, I can see the direction each competitor has chosen (or confirm the lack of a clear one), their social media activity and other important factors depending on the company’s business direction.

Evaluation of Current Website Metrics

Looking at client’s Google Analytics or Yandex Metrica, Hotjar visitor recordings allow better understanding of user frustrations and needs.

This way I can see what content they seek, how they interact with a product, and suggest better solutions for some of the decisions currently made in the interface.

Customer Journey Mapping

Also known as CJM, this method helps understand how a user interacts with the client’s website better at different stages of their journey towards conversion. I look at the conversion funnel, starting from customer learning about client’s brand to its final step (making a purchase or booking a service).

This process is usually presented as a table that shows user actions at every step of the funnel, as well as the way business actions done to meet user’s needs.

User Interviews

User interviews take place at different stages of UX analysis.

Sometimes I perform them as user interviews before building CJM to see what potential struggles they experience.

In other cases it may include usability testing of different parts of the product or its features.

Use Case Diagrams

Use Case Diagrams are a visualisation of product features for different customer roles in a product.

If client’s product implies at least two personas with different set of features, this diagram helps understand where do they meet.

Information Architecture Building

Usually this part starts with analyzing the existing site: what does its structure look like, determining the importance and performance of elements. I combine it with heuristic analysis (known best practices) using my years of experience in the business.

Other data sources for this phase may include feedback from the client’s customer support team, data from their CRM, results of NPS surveys, usability tests (in person or remotely), and first impression surveys.

Usability Testing

Usability testing is a crucial part of work that saves project budget and helps avoid extra spending on unnecessary features.

Performed on wireframe stage, it allows for better MVP planning on early stages—when engineers haven’t started building the product yet.

Testing done on a launched product helps with optimizing user experience and finding solutions that convert the best.

Wireframes Building

This process determines the look and feel of the future website. It usually includes the homepage, copywriting directions, internal pages, and any necessary graphics (icons, infographics, stock photos and their visual orientation, as well as the direction of your own photos).

More Building Blocks for All-Round UX

In addition to UX planning I help my clients fill in communication gaps with their customers across the channels in order to shape balanced experience with the brand. They may include:

Social Media Planning

Potential customer learns about a product not just through a website. Social media is an essential touchpoint for them. Quite often this is where they form an initial opinion about a product.

I help define content strategy in order to “warm up” customer’s interest towards potential conversion.

Email and Messengers Strategy

Subscriptions in the channels like email, WhatsApp, and Telegram are important for communication between customers and the brand.

Very often this is a missing building block that improves retention rate.

I help define which types of emails and messages are required in order to keep customers informed about new services and products, so they could receive information fast and hassle-free.

Onboarding Series for New Customers

Whether it’s a ecommerce website or a startup, it’s important to deliver initial promo or a walkthrough for a product or a brand. It highlights unique selling proposition or features of a product.

Once customer joined a product or subscribed to email, I help define what exactly they should start receiving to stay confident about the brand and keep using products.

Growth-Driven Design

All this is great, but what’s next once the site is up and running? After all, the market is changing: the audience is becoming more sophisticated in their demands, and competitors are not slumbering either. So, the website has to evolve too.

This part is incredibly important to the future success of the website. Constant testing and monitoring of site analytics will help plan improvements for both existing pages and identify opportunities to create new ones.

You can learn more about Growth-Driven Design methodology on their website.

So, here are the benefnts of GDD for your business:

Traditional Website Design

Growth-Driven Design

🎰 High-Risk Bet

Huge time investment

Large up-front cost

Often runs very late and over-budget

🧠 A Smarter Approach

Launch quick and improve

Investment spread out over time

Launch on-time and on-budget

😳 Unpredictable Results

Built on opinions

Set it and forget it

📈 Optimizing Results

Data-Driven Decisions

Month-over-month improvement

Testimonials

What do some of my clients say about working with me.

I’ve worked with Anastasia on many projects, including digital ads, web and print brochures, online newsletters, and website builds. I have always been delighted with the results. She’s a creative and talented graphic designer with a great vision. She is also a skilled programmer and a professional worker.

Aileen O’Neill

Project manager at Fishbat.com

Anastasia constantly exceeded our expectations with the quality of her work, her attention to detail, and her comprehensiveness. She gave us more than what we needed (and we didn’t even ask!). We can’t thank her enough for all of her hard work and her amazing creative skills.

Brian Albert

Founder of KickPin.com

Anastasia has now helped me on a number of web and graphic design projects and the results have been amazing. She is truly a gifted designer that always goes above and beyond to help me achieve exactly what im after. I can not recommend her enough and absolute pleasure to work with.

James Martell

Founder of Admusic.tv

Anastasia is a fantastic contractor I’ve ever had a chance to work with! She is quick, highly responsive to client’s demand and always on time. It was a pleasure to work with her on our projects.

Alex Rezvanov

Founder of M2H Agency

Anastasia is an amazing designer – she does a supreme job, she has a keep eye and impeccable taste. You will be lucky to hire her do any work — she is fast, detail oriented and super reliable.

Luba Evans

Founder of Anima Mundi

You need the perfect collaboration partner? She is it! Awesome communication, she does not only provide what you want, she goes further and gives high value suggestions.

Alexander Weiss

Founder of Innovators.de

User-Centered Design. Brand-Centered Goals.

Some of the Brands I Worked With

Keep Your Customers Excited About Your Brand

Methods I Apply in My Work

Heuristic UX Analysis

Competitive-Comparative Analysis

Evaluation of Current Website Metrics

Customer Journey Mapping

User Interviews

Use Case Diagrams

Information Architecture Building

Usability Testing

Wireframes Building

More Building Blocks for All-Round UX

Social Media Planning

Email and Messengers Strategy

Onboarding Series for New Customers

Growth-Driven Design

Traditional Website Design

Growth-Driven Design

🎰 High-Risk Bet

🧠 A Smarter Approach

😳 Unpredictable Results

📈 Optimizing Results

Testimonials

Aileen O’Neill

Brian Albert

James Martell

Alex Rezvanov

Luba Evans

Alexander Weiss

Check Out My Work Experience